BEATS BY DRE - STUDIO PRO CAMPAIGN FILM
Client: Beats By Dre
Agency: Rosewood Creative
Production Company: Rosewood Creative
Role: Senior Producer
2023
In July of 2023, Beats released the highly anticipated the Beats Studio Pro Headphones. We created a bespoke video to build anticipation. The video was narrated by Dr Dre and involved obtaining name and likeness clearances from a large volume of talent. The spot was reshared on Instagram by all talent involved and received 1.5 million organic views within 48 hours.
Hero campaign film.
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Talent partners re-sharing the video across their social channels.
