CHRIS P. POULTRY DIGITAL CAMPAIGN

Client: Jollibee North America
Agency: David&Goliath
Role: Digital Producer
2021

This was an integrated campaign to promote Jollibee’s new Chickenwich release. This included a series of videos featuring a “personal injury attorney seeking to fight for chicken sandwich justice.” All of the assets were intentionally created to feel like a campy lawyer ad. All videos pointed back to a website landing page, where users were invited to recieve an email with a coupon to a free Jollibee Chickenwich. This campaign was highly integrated and required producers across Broadcast, Print, Art, and Digital to work closely together to bring it to life. Press: AdAge, Hypebeast

Deliverables:
1 Custom website landing page
1 Email campaign to deliver coupon codes to customers