2022 SUPER BOWL LVI DIGITAL CAMPAIGN

Client: Kia United States
Agency: David&Goliath
Production Company: 14Four
Role: Digital Producer
2022

As part of Kia’s Super Bowl LVI campaign, we produced an AR experience which allowed users to interact with Robodog, the star of the broadcast spot. We partnered with a production company to develop this website landing page and the web based AR game. Users could log in and use the camera to play with Robodog in their own homes. Robodog was programmed to respond to a handful of commands and on screen prompts that led users through the experience. Watch the case study video below.