2022 EV6 PRE-LAUNCH & NEW YEARS EVE

Client: Kia United States
Agency: David&Goliath
Role: Digital Producer
2021

This was a two part project that kicked off with a ground up production on a tarmac in the Moajve Desert. Part one was the Pre-Launch campaign which consisted of a series of digital videos as part of the new Kia EV6 Pre-Launch. Part two was creating the DOOH placements for Times Square’s New Years Rockin’ Eve Celebration. As part of the New Years Eve push, we produced a number of unique static, video, and motion graphic placements both in Times Square and throughout other other major US Metropolitan centers.