SNAPCHAT - PHANTOM HOUSE HALLOWEEN 2024

Brand: Snapchat
Role: Senior Producer @ Snap

Production Company: MJZ
Director: Matilda Finn
Bulgarian Service Company: B2Y Productions
Editorial: The Den | Editor: Leo King | AE: Josh Miller
VFX, Color, Conform: The Mill LA | Colorist: Mikey Pehanich
Sound Design & Mix: Factory Studios UK | Artist: Mark Hills
Lens Partner: Atomic Digital Design

Deliverables:
-4x Narrative Episodes (each 3-4 min)
-4x Accompanying Custom Snapchat Lenses
-3x Teaser Trailers

-UGC Creator Content
-Press Kit and Accompanying Promotional Materials

Since these episodes appeared in Snapchat users’ regular feed, each episodes begin with organic ‘Snap-style’ creator interaction. As the stories progress they unfold into a more surreal morphing of reality.

 

Caryn Marjorie
︎ @cutiecaryn 
 

Scuba Jake
︎ @dallmyd

Tue Nyugen
︎ @twaydabae

Rachel Levin
︎ @rclbeaty101

We cast four well-known Snap Stars and leveraged filming techniques to maintain an organic Snap feel with just the right amount of movie magic polish.

Each episode was accompanied by a corresponding Snapchat lens for users to interact with.

FLIPPER’S - SUPER BOWL 2024

Client: Flipper’s
Agency: Rosewood Creative
Production Company: Field Unit
Post Production Company: Rock Paper Scissors
Role: Senior Producer
2024

 

Deliverables:

-1x :30 Hero Spot
-1x Product Highlight Video
-3x Instagram Posts in collaboration with Complex
-UGC Influencer Campaign consisting of 17 influencer partners over Super Bowl weekend

Flipper's - Merch Highlight. Featuring a custom track by will.i.am

BEATS BY DRE - STUDIO PRO CAMPAIGN FILM

Client: Beats By Dre
Agency: Rosewood Creative
Production Company: Rosewood Creative
Role: Senior Producer
2023

In July of 2023, Beats released the highly anticipated the Beats Studio Pro Headphones. We created a bespoke video to build anticipation. The video was narrated by Dr Dre and involved obtaining name and likeness clearances from a large volume of talent. The spot was reshared on Instagram by all talent involved and received 1.5 million organic views within 48 hours.

ARTICLE: BEATS ANNOUNCES BEATS STUDIO PRO+ HEADPHONES WITH ‘STILL ICONIC’ VIDEO WITH DR. DRE

Hero campaign film.

Talent partners re-sharing the video across their social channels.

BEATS BY DRE - TIKTOK MANAGEMENT

Client: Beats By Dre
Agency: Rosewood Creative
Production Company: Rosewood Creative
Role: Senior Producer
2023

Rosewood became the official TikTok agency to Beats by Dre in 2023. This project was heavily reliant on partnering with talented TikTok creators. For this our team had a monthly workflow that involved sourcing new creators and generating creative briefs.

@zarooza

@futurist__

@jeromygreen

@bocxtop

@actuallyaverage

@colleen.makeupp

During Beats campaigns with celebrity talent, our team was sent to capture TikTok content on set.

Cardi B

A$AP Rocky

LeBron James

ROBINHOOD - SOCIAL RETAINER

Client: Robinhood
Agency: Rosewood Creative
Role: Senior Producer

2022

Rosewood was tasked with a twelve month social retainer, creating low lift social content to populate the Robinhood channels across Instagram, Twitter and TikTok. We developed new processes and a work system in tandem with the client, and created a high volume of assets in a short amount of time. Working with a young company in a market which moves as fast as the fintech space meant that we were pivoting for new business objectives daily. We found efficiencies to keep production nimble and flexible to absorb change as quickly as possible. 

For TikTok we were building the channel from scratch. This was Robinhood’s first attempt at breaking into the TikTok space and it took months of testing and development to build the brand voice and process for how to execute. We vetted hundreds of creators tested with six in total. We produced over seventy-five videos in a three month period. Eventually we developed a great sense of the brand’s tone of comedy and we figured out how to streamline the process and create content that performs well and feels native to TikTok.