FLIPPER’S - SUPER BOWL 2024
Client: Flipper’s
Agency: Rosewood Creative
Production Company: Field Unit
Post Production Company: Rock Paper Scissors
Role: Senior Producer
2024
Flipper’s designed the skates and costumes for Usher and his back up skaters during his 2024 Super Bowl half time performance.
Deliverables:
-1x :30 Hero Spot
-1x Product Highlight Video
-3x Instagram Posts in collaboration with Complex
-Influencer Campaign consisting of 17 influencer partners over Super Bowl weekend
Flipper’s - Quadz by Usher :30. Narrated by Usher.
Flipper's - Merch Highlight. Featuring a custom track by will.i.am
Complex Instagram Reel
@complex
People Gallery Interview x Usher
@thepeoplegallery
BEATS BY DRE - STUDIO PRO CAMPAIGN FILM
Client: Beats By Dre
Agency: Rosewood Creative
Production Company: Rosewood Creative
Role: Senior Producer
2023
In July of 2023, Beats released the highly anticipated the Beats Studio Pro Headphones. We created a bespoke video to build anticipation. The video was narrated by Dr Dre and involved obtaining name and likeness clearances from a large volume of talent. The spot was reshared on Instagram by all talent involved and received 1.5 million organic views within 48 hours.
ARTICLE: BEATS ANNOUNCES BEATS STUDIO PRO+ HEADPHONES WITH ‘STILL ICONIC’ VIDEO WITH DR. DRE
Hero campaign film.
Talent partners re-sharing the video across their social channels.
BEATS BY DRE - TIKTOK MANAGEMENT
Client: Beats By Dre
Agency: Rosewood Creative
Production Company: Rosewood Creative
Role: Senior Producer
2023
Rosewood became the official TikTok agency to Beats by Dre in 2023. This project was heavily reliant on partnering with talented TikTok creators. For this our team had a monthly workflow that involved sourcing new creators and generating creative briefs.
During Beats campaigns with celebrity talent, our team was sent to capture TikTok content on set.
Cardi B
A$AP Rocky
LeBron James
Cardi B
A$AP Rocky
LeBron James
ROBINHOOD - SOCIAL RETAINER
Client: Robinhood
Agency: Rosewood Creative
Role: Senior Producer
2022
Rosewood was tasked with a twelve month social retainer, creating low lift social content to populate the Robinhood channels across Instagram, Twitter and TikTok. We developed new processes and a work system in tandem with the client, and created a high volume of assets in a short amount of time. Working with a young company in a market which moves as fast as the fintech space meant that we were pivoting for new business objectives daily. We found efficiencies to keep production nimble and flexible to absorb change as quickly as possible.
For TikTok we were building the channel from scratch. This was Robinhood’s first attempt at breaking into the TikTok space and it took months of testing and development to build the brand voice and process for how to execute. We vetted hundreds of creators tested with six in total. We produced over seventy-five videos in a three month period. Eventually we developed a great sense of the brand’s tone of comedy and we figured out how to streamline the process and create content that performs well and feels native to TikTok.
For Instagram and Twitter we produced in mediums varying from photoshoots, to motion graphics, to 3D animation. All assets were produced in house by Rosewood internal production and post production resources.
ROBINHOOD - ‘EASY DOES IT’ SOCIAL FRANCHISE
Client: Robinhood
Agency: Rosewood Creative
Production Company: Field Unit
Role: Senior Producer
