ROBINHOOD - SOCIAL RETAINER

Client: Robinhood
Agency: Rosewood Creative
Role: Senior Producer

2022

Rosewood was tasked with a twelve month social retainer, creating low lift social content to populate the Robinhood channels across Instagram, Twitter and TikTok. We developed new processes and a work system in tandem with the client, and created a high volume of assets in a short amount of time. Working with a young company in a market which moves as fast as the fintech space meant that we were pivoting for new business objectives daily. We found efficiencies to keep production nimble and flexible to absorb change as quickly as possible. 

For TikTok we were building the channel from scratch. This was Robinhood’s first attempt at breaking into the TikTok space and it took months of testing and development to build the brand voice and process for how to execute. We vetted hundreds of creators tested with six in total. We produced over seventy-five videos in a three month period. Eventually we developed a great sense of the brand’s tone of comedy and we figured out how to streamline the process and create content that performs well and feels native to TikTok.