https://allisonminton.com Allison Minton - Producer Tue, 12 Nov 2024 19:05:05 +0000 https://allisonminton.com en https://allisonminton.com/Snapchat-Phantom-House-2024 Tue, 12 Nov 2024 19:05:05 +0000 Allison Minton - Producer https://allisonminton.com/Snapchat-Phantom-House-2024 SNAPCHAT - PHANTOM HOUSE HALLOWEEN 2024 Brand: Snapchat Role: Senior Producer @ Snap Production Company: MJZ Director: Matilda Finn Bulgarian Service Company: B2Y ProductionsEditorial: The Den | Editor: Leo King | AE: Josh MillerVFX, Color, Conform: The Mill LA | Colorist: Mikey PehanichSound Design &amp; Mix: Factory Studios UK | Artist: Mark HillsLens Partner: Atomic Digital Design Deliverables:-4x Narrative Episodes (each 3-4 min)-4x Accompanying Custom Snapchat Lenses-3x Teaser Trailers-UGC Creator Content-Press Kit and Accompanying Promotional Materials <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c7c2897bb0c1d6120c582e05645292932ed25003ac6fb6134c5f765abba0889f/Group-5-1.png" data-mid="221713762" border="0" src="https://freight.cargo.site/w/1000/i/c7c2897bb0c1d6120c582e05645292932ed25003ac6fb6134c5f765abba0889f/Group-5-1.png" />Our Cast:Four internet personalities, known for four distinct verticals. <img width="1280" height="1920" width_o="1280" height_o="1920" data-src="https://freight.cargo.site/t/original/i/8e5c8688958e71ca43a31632cddeb640845d96df3d2f5cc46a97db1e9bd467e5/Caryn-Marjorie-Headshot-3-1.png" data-mid="221665953" border="0" src="https://freight.cargo.site/w/1000/i/8e5c8688958e71ca43a31632cddeb640845d96df3d2f5cc46a97db1e9bd467e5/Caryn-Marjorie-Headshot-3-1.png" />Caryn Marjorie Lifestyle Influencer2.5M Snap followers <img width="1280" height="1920" width_o="1280" height_o="1920" data-src="https://freight.cargo.site/t/original/i/7fd81710f5f94f03aa3a17708249d754beb89aa4ca59a47b68225aa1ad0e8361/Scuba-Jake-1-1.png" data-mid="221665956" border="0" src="https://freight.cargo.site/w/1000/i/7fd81710f5f94f03aa3a17708249d754beb89aa4ca59a47b68225aa1ad0e8361/Scuba-Jake-1-1.png" />Dallmyd Scuba Treasure Finder13.9M YouTube Subscribers <img width="1280" height="1920" width_o="1280" height_o="1920" data-src="https://freight.cargo.site/t/original/i/cd38c843614a3bf69c592ee665e2c12e80f92b68dd75477d062d6795abdd0284/Tway-Headshot-1.png" data-mid="221665961" border="0" src="https://freight.cargo.site/w/1000/i/cd38c843614a3bf69c592ee665e2c12e80f92b68dd75477d062d6795abdd0284/Tway-Headshot-1.png" />Tue NyugenPublished Chef &amp; Restaraunt Owner 707k TikTok Followers <img width="1280" height="1920" width_o="1280" height_o="1920" data-src="https://freight.cargo.site/t/original/i/6659827a6821ebda35cb544b39f74bfc4bc47edd05562a6289bbc3f65fb68765/Rachel-Levin-1-1.png" data-mid="221665965" border="0" src="https://freight.cargo.site/w/1000/i/6659827a6821ebda35cb544b39f74bfc4bc47edd05562a6289bbc3f65fb68765/Rachel-Levin-1-1.png" />Rachel LevinBeauty Influencer14.2M YouTube Subscribers The Content:Since these episodes were native to Snapchat and would appear in daily users’ feeds, each episode begins with organic ‘Snap-style’ creator interaction. As the stories progress they unfold into a more surreal morphing of reality. The Lenses: <img width="1918" height="1080" width_o="1918" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a0399390d5bcbb2d7504bdee70bc9427e3127acaa8f2257cef78b2436633b47c/PH2_LensCollectionBanner_2.jpg" data-mid="221667401" border="0" src="https://freight.cargo.site/w/1000/i/a0399390d5bcbb2d7504bdee70bc9427e3127acaa8f2257cef78b2436633b47c/PH2_LensCollectionBanner_2.jpg" /> Each episode was accompanied by a corresponding Snapchat lens for users to interact with. https://allisonminton.com/Flipper-s-Super-Bowl-2024 Wed, 21 Feb 2024 22:52:49 +0000 Allison Minton - Producer https://allisonminton.com/Flipper-s-Super-Bowl-2024 FLIPPER’S - SUPER BOWL 2024 Client: Flipper’sAgency: Rosewood CreativeProduction Company: Field Unit Post Production Company: Rock Paper ScissorsRole: Senior Producer2024&nbsp; Deliverables: -1x :30 Hero Spot -1x Product Highlight Video -3x Instagram Posts in collaboration with Complex -UGC Influencer Campaign consisting of 17 influencer partners over Super Bowl weekend Flipper’s - Quadz by Usher :30. Narrated by Usher. Flipper's - Merch Highlight. Featuring a custom track by will.i.am Complex Instagram Reel @complex People Gallery Interview x Usher @thepeoplegallery https://allisonminton.com/Beats-By-Dre-Studio-Pro-Campaign-Film Thu, 20 Jul 2023 20:49:52 +0000 Allison Minton - Producer https://allisonminton.com/Beats-By-Dre-Studio-Pro-Campaign-Film BEATS BY DRE - STUDIO PRO CAMPAIGN FILM Client: Beats By Dre Agency: Rosewood Creative Production Company: Rosewood Creative Role: Senior Producer 2023 In July of 2023, Beats released the highly anticipated the Beats Studio Pro Headphones. We created a bespoke video to build anticipation. The video was narrated by Dr. Dre and involved obtaining name and likeness clearances from a large volume of talent. The spot was reshared on Instagram by all talent involved and received 1.5 million organic views within 48 hours. ARTICLE:&nbsp;BEATS ANNOUNCES BEATS STUDIO PRO+ HEADPHONES WITH ‘STILL ICONIC’ VIDEO WITH DR. DRE Hero Film - Narrated by Dr. Dre: T Social -&nbsp;Talent partners re-sharing the video across their social channels: <img width="4001" height="2250" width_o="4001" height_o="2250" data-src="https://freight.cargo.site/t/original/i/c1972a561a65ef69b3e0f054636bdc0a640c378c7c5dc54513e2463c6559c1b3/Beats_IGShares_V2.jpg" data-mid="196993971" border="0" src="https://freight.cargo.site/w/1000/i/c1972a561a65ef69b3e0f054636bdc0a640c378c7c5dc54513e2463c6559c1b3/Beats_IGShares_V2.jpg" /> https://allisonminton.com/Beats-By-Dre-TikTok-Management Wed, 26 Jul 2023 20:00:48 +0000 Allison Minton - Producer https://allisonminton.com/Beats-By-Dre-TikTok-Management BEATS BY DRE - TIKTOK MANAGEMENT Client: Beats By Dre Agency: Rosewood Creative Production Company: Rosewood Creative Role: Senior Producer 2023 Rosewood became the official TikTok agency to Beats by Dre in 2023. This project was heavily reliant on partnering with talented TikTok creators. For this our team had a monthly workflow that involved sourcing new creators and generating creative briefs. @zarooza @futurist__ @jeromygreen @bocxtop @actuallyaverage @colleen.makeupp During Beats campaigns with celebrity talent, our team was sent to capture TikTok content on set. Cardi B A$AP Rocky LeBron James https://allisonminton.com/Robinhood-Social-Retainer Thu, 27 Oct 2022 14:53:17 +0000 Allison Minton - Producer https://allisonminton.com/Robinhood-Social-Retainer ROBINHOOD - SOCIAL RETAINER Client: Robinhood Agency: Rosewood Creative Role: Senior Producer2022 Rosewood was tasked with a twelve month social retainer, creating low lift social content to populate the Robinhood channels across Instagram, Twitter and TikTok. We developed new processes and a work system in tandem with the client, and created a high volume of assets in a short amount of time. Working with a young company in a market which moves as fast as the fintech space meant that we were pivoting for new business objectives daily. We found efficiencies to keep production nimble and flexible to absorb change as quickly as possible.&nbsp; For TikTok we were building the channel from scratch. This was Robinhood’s first attempt at breaking into the TikTok space and it took months of testing and development to build the brand voice and process for how to execute. We vetted hundreds of creators tested with six in total. We produced over seventy-five videos in a three month period. Eventually we developed a great sense of the brand’s tone of comedy and we figured out how to streamline the process and create content that performs well and feels native to TikTok. For Instagram and Twitter we produced in mediums varying from photoshoots, to motion graphics, to 3D animation.&nbsp;All assets were produced in house by Rosewood internal production and post production resources. https://allisonminton.com/Robinhood-Easy-Does-It Thu, 27 Oct 2022 01:22:33 +0000 Allison Minton - Producer https://allisonminton.com/Robinhood-Easy-Does-It ROBINHOOD - ‘EASY DOES IT’ SOCIAL FRANCHISE Client: Robinhood Agency: Rosewood Creative Production Company: Field Unit Role: Senior Producer &nbsp; <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e6e94c32b3f58d9f6f0870406afc0cddd165c11703909c2f045032b56bd330cf/Frame-12.png" data-mid="157116056" border="0" src="https://freight.cargo.site/w/1000/i/e6e94c32b3f58d9f6f0870406afc0cddd165c11703909c2f045032b56bd330cf/Frame-12.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6261ecfd1901d8224f75f1c492011d59eafb5be8852b5347a38cc8d8ad0e80e6/Frame-10.png" data-mid="157116057" border="0" src="https://freight.cargo.site/w/1000/i/6261ecfd1901d8224f75f1c492011d59eafb5be8852b5347a38cc8d8ad0e80e6/Frame-10.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f5f29e29eb6655095a3b9d45a341a556eafcc51d63e5ab3785db1316a6ab14ce/Frame-11.png" data-mid="157116058" border="0" src="https://freight.cargo.site/w/1000/i/f5f29e29eb6655095a3b9d45a341a556eafcc51d63e5ab3785db1316a6ab14ce/Frame-11.png" /> BTS photos from the shoot. Los Angeles. 2022. https://allisonminton.com/Kia-2022-Super-Bowl-LVI-Digital-Campaign Wed, 23 Mar 2022 16:18:35 +0000 Allison Minton - Producer https://allisonminton.com/Kia-2022-Super-Bowl-LVI-Digital-Campaign 2022 SUPER BOWL LVI DIGITAL CAMPAIGN Client: Kia United States Agency: David&amp;Goliath Production Company: 14FourRole: Digital Producer 2022 As part of Kia’s Super Bowl LVI campaign, we produced an AR experience which allowed users to interact with Robodog, the star of the broadcast spot. We partnered with a production company to develop this website landing page and the web based AR game. Users could log in and use the camera to play with Robodog in their own homes. Robodog was programmed to respond to a handful of commands and on screen prompts that led users through the experience. Watch the case study video below. https://allisonminton.com/Kia-EV6-Pre-Launch-New-Years-Eve Tue, 07 Dec 2021 01:50:38 +0000 Allison Minton - Producer https://allisonminton.com/Kia-EV6-Pre-Launch-New-Years-Eve 2022 EV6 PRE-LAUNCH &amp; NEW YEARS EVE Client: Kia United StatesAgency: David&amp;GoliathRole: Digital Producer 2021This was a two part project that kicked off with a ground up production on a tarmac in the Moajve Desert. Part one was the Pre-Launch campaign which consisted of a series of digital videos as part of the new Kia EV6 Pre-Launch. Part two was creating the DOOH placements for Times Square’s New Years Rockin’ Eve Celebration. As part of the New Years Eve push, we produced a number of unique static, video, and motion graphic placements both in Times Square and throughout other other major US Metropolitan centers.&nbsp; <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/eb40bab1535c2f08f5896ddbbfa449be24c7708769af250f42b7171efe25b4b6/Kia_EV6_SocialThumbnails_1920x1080_Jet.jpg" data-mid="133205013" border="0" src="https://freight.cargo.site/w/1000/i/eb40bab1535c2f08f5896ddbbfa449be24c7708769af250f42b7171efe25b4b6/Kia_EV6_SocialThumbnails_1920x1080_Jet.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d630c99e21faa133519345d94195810d958367f1c685711d678c414e987ec66d/Kia_EV6_SocialThumbnails_1920x1080_RaceInspired.jpg" data-mid="133205028" border="0" src="https://freight.cargo.site/w/1000/i/d630c99e21faa133519345d94195810d958367f1c685711d678c414e987ec66d/Kia_EV6_SocialThumbnails_1920x1080_RaceInspired.jpg" /> https://allisonminton.com/Jollibee-Chris-P-Poultry-Chicken-Sandwich-Lawyer Tue, 07 Dec 2021 00:05:21 +0000 Allison Minton - Producer https://allisonminton.com/Jollibee-Chris-P-Poultry-Chicken-Sandwich-Lawyer CHRIS P. POULTRY DIGITAL CAMPAIGN Client: Jollibee North AmericaAgency: David&amp;Goliath Role: Digital Producer 2021 This was an integrated campaign to promote Jollibee’s new Chickenwich release. This included a series of videos featuring a “personal injury attorney seeking to fight for chicken sandwich justice.” All of the assets were intentionally created to feel like a campy lawyer ad. All videos pointed back to a website landing page, where users were invited to recieve an email with a coupon to a free Jollibee Chickenwich. This campaign was highly integrated and required producers across Broadcast, Print, Art, and Digital to work closely together to bring it to life. Press: AdAge, Hypebeast Deliverables:1 Custom website landing page 1 Email campaign to deliver coupon codes to customers <img width="2880" height="1610" width_o="2880" height_o="1610" data-src="https://freight.cargo.site/t/original/i/8702721d6dd97883fdcb54b42e1116b7d257ca28ec71d5ca5c4c076160280e61/Screen-Shot-2021-12-06-at-4.41.50-PM.png" data-mid="126681170" border="0" src="https://freight.cargo.site/w/1000/i/8702721d6dd97883fdcb54b42e1116b7d257ca28ec71d5ca5c4c076160280e61/Screen-Shot-2021-12-06-at-4.41.50-PM.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/cc9b9cbcf4a5257fd70bd4b111924d8a4929d05a963b3087e5383f34f8d0f58d/1653411269466.jpeg" data-mid="143760574" border="0" src="https://freight.cargo.site/w/1000/i/cc9b9cbcf4a5257fd70bd4b111924d8a4929d05a963b3087e5383f34f8d0f58d/1653411269466.jpeg" /> <img width="1898" height="1045" width_o="1898" height_o="1045" data-src="https://freight.cargo.site/t/original/i/361c5d868a8192e687159c16635bc76ef517acb94b427ed9e038720cf040a997/Website-on-Laptop_v3a-GettyImages-1195034047.png" data-mid="133207424" border="0" src="https://freight.cargo.site/w/1000/i/361c5d868a8192e687159c16635bc76ef517acb94b427ed9e038720cf040a997/Website-on-Laptop_v3a-GettyImages-1195034047.png" /> https://allisonminton.com/Zoe-Valentine-TV-Series Thu, 18 Feb 2021 16:10:41 +0000 Allison Minton - Producer https://allisonminton.com/Zoe-Valentine-TV-Series ZOE VALENTINE TV SERIES Network: Brat TV Role: Producer 2018 - 2019 Original series for Brat TV which ran for two seasons. Starring Anna Cathcart (To All The Boys I Loved Before, Netflix.) Press:&nbsp;Teen Vogue, Deadline, Entertainment Weekly, Hollywood Reporter Available on: YouTube, Hulu, Peacock, Amazon Prime <img width="2048" height="1152" width_o="2048" height_o="1152" data-src="https://freight.cargo.site/t/original/i/b5349ea184bdc8d380c9d19d5bd98bc0ae13ed6cb9abaaf380d5ab275f3e86d0/SLIDESHOW_zv.jpg" data-mid="99333425" border="0" src="https://freight.cargo.site/w/1000/i/b5349ea184bdc8d380c9d19d5bd98bc0ae13ed6cb9abaaf380d5ab275f3e86d0/SLIDESHOW_zv.jpg" />